Burt & Yvonne Nordstrand

Nordstrand grew up on a small family farm in Ellsworth, Wisconsin, who went on to become a successful entrepreneur credited with bringing self-service gas stations to the Midwest.  Founded in 1971, Nordstrand’s SSG (Self Service Gas) Corporation grew to include more than 40 stores before he sold his company in 2016 to Cross America, one of the largest independent retailers of motor fuels and convenience merchandise in North America.  Nordstrand continues to keep his hand in business through his real estate, leasing and management company, Burt Nordstrand and Associates.

At 81 years old, you can still find Burt skiing black diamond runs in Colorado, or climbing the Pitons in St. Lucia (2018).

SSG Corporation

Nordstrand has published his autobiography “Living With The Enemy Anniversary Edition”, a revealing look at his fascinating life and his personal struggle with compulsive overeating.  Now with 36 years of recovery from compulsive overeating, Nordstrand is enjoying life fully with his wife, Yvonne and his large extended family that includes five adult children and 12 grandchildren.

In 2011, Nordstrand founded COR Retreat, an affordable, residential 12-step recovery program for food addicts.  By 2019 COR had served more than 1,000 people from around the United States and the world.  Nordstrand and his family are active in philanthropy through the Burt Nordstrand Family Fund.